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Affiliate Program Management: An Hour a Day (Ebook)
Added at 20:13, 20 September 2017, Ad ID: 1001500153
Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Twenty-five ready-made affiliate program promotion ideas
Real-world case studies that illustrate successes to learn from and mistakes to avoid