Contagious: Why Things Catch On by Jonah Berger -Video Lectures on DVD

Ikeja, Lagos Added at 01:53, 14 February 2017, Ad ID: 1001500754

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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

"Contagious" is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. This lecture is a must-read for people who want their projects and ideas to succeed.

Cost of delivery!
Delivery within Lagos mainland is N500, within Lagos Island N1000, within Lekki, V.G.C, Ajah, Epe N1400, within Ojo, Badagry N1500. Payment is upon delivery. Ensure you have the specified amount of money for the product and the cost of delivery, at the time of delivery. Delivery is within 24 hours.

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