More often than not, it is necessary for you to have a website, or at least a landing page for your product/brand because your digital marketing campaign should direct your target audience there, from where they are now given further information and instructions like "click to download", "call now", "visit our office / store"...
The following are digital marketing platforms you can use, each with it's own cost, benefits and reach.
Display advertising - billboards, banner ads on high traffic websites like http://vanguardngr.com, http://punchng.com...
Social media ads and engagements - Facebook, Twitter, Linkedin
Video production for YouTube and other channels
Search engine paid advertising - Google Adwords, Yahoo Gemini
Retargeting and remarketing using cookies technology
Premium business listings and directories
Niche blogging, forum, surveys, online quizzes
Newsletter publishing, email marketing, podcasting, webinars (holding seminars online)
Strategic mobile advertising - mobile app, SMS, MMS, ...
Search engine optimization if you already have a website
Whatever platform you choose and whatever approach, a well structured digital marketing campaign should deliver results that are specific and measurable; results that bring greater visibility, increased sales and ultimately PROFITS!!!! to your organisation. This is what we stand for at YEMIPIDAN & CO. We do hope you will get in touch with us to evolve and manage your next winning digital marketing campaign here in Nigeria.