Digital marketing involves using all the possibilities which digital technology provide to:
attract your target audience to your products or brand where and when they want it,
engage them with your content; and ultimately
convert them to your customers.
It is a complex activity that puts three (3) factors into consideration - the people, the process and the technology; and try to get the right permutation of these three factors that will best lead to increase in sales and profit to the highest level attainable, within given constraints.
The People refers to your target audience. Who are they? Where are they? How do they behave? What do they believe? What motivates them? What inspires them? How can one influence their behaviour? What call-to-action will be most compelling to them?
The Process considers issues such as what digital marketing platform to use; what content works best for the intended audience; what approach to use; how much investment is required at the least to achieve desired result, and within what time frame. Another important issue is whether to outsource the digital marketing campaign project or to manage it in-house.
The Technology aspect of the digital marketing mix considers what technology is available and affordable; if there are direct alternatives to the available technologies and the comparative advantages of using the chosen technology over those alternatives in the marketing process. Particularly, what specific benefits do the chosen technology bring to the table in the digital marketing process?
Having the right mix of these three factors is critical to running a successful digital marketing campaign anywhere in the world.
THE FOLLOWING ARE DIGITAL MARKETING PLATFORMS YOU CAN USE, EACH WITH IT'S OWN COST, BENEFITS AND REACH.
Display advertising - billboards, banner ads on high traffic websites like http://vanguardngr.com, http://punchng.com...
Social media ads and engagements - Facebook, Twitter, Linkedin
Video production for YouTube and other channels
Search engine paid advertising - Google Adwords, Yahoo Gemini
Retargeting and remarketing using cookies technology
Premium business listings and directories
Niche blogging, forum, surveys, online quizzes
Newsletter publishing, email marketing, podcasting, webinars (holding seminars online)
Strategic mobile advertising - mobile app, SMS, MMS, ...
Search engine optimization if you already have a website
Whatever platform you choose and whatever approach, a well structured digital marketing campaign should deliver results that are specific and measurable; results that bring greater visibility, increased sales and ultimately PROFITS!!!! to your organisation. This is what we stand for at YEMIPIDAN & CO. We do hope you will get in touch with us to evolve and manage your next winning digital marketing campaign here in Nigeria.
WHAT SPECIFIC GOALS DO YOU WANT TO ACHIEVE WITH YOUR DIGITAL MARKETING?
To help you arrive at a well defined goal(s), we have listed a few of the questions that you need to discuss with your team before you contact us.
What do you want to promote through digital marketing? Physical or downloadable products? Services? Or your brand?
Do you already have a functional website?
Have you sold directly through your website before now?
What specific action do you ultimately want your target audience to take in this digital marketing campaign?
Open an account with you?
Sign-up for your newsletter, course, training, event, insurance product, pension scheme, consulting services, ...?
Subscribe to download your ebook, audio files, video files, articles, ...?
Subscribe to your club membership, members-only area website or blog, ...?
Call your office line for further business discussion or to request a visit from your staff?
Order for products via your eCommerce website and receive it at their doorstep?
Request for catalogue, sample, demo, ...?
Walk into your office or store to claim a discount?
Get in touch today!