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Social Media Manager / Marketing Executive (Training Programs)
Added at 17:12, 17 October 2016, Ad ID: 1001506784
The Social Media Manager/ Marketing Executive (Training Programs)will have responsibility for developing and delivering high quality content across social media channels for the relevant Strategic Business Unit – Training programs and Company wide events. S/he will work collaboratively with colleagues to define and implement digital strategies, plans and campaigns for the Business.
Working with all teams, to develop, implement and maintain an imaginative and comprehensive social media presence for selected projects such as training programs, with the use of wide variety of tools, setting ambitious targets and monitoring success.
Develop and execute plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.
Actively contribute to developing and delivering Paul Esther Consulting’s ‘overarching’ online presence, and enhancing our external profile.
To embed vital strategies within the culture of the operation and actively support colleagues in various projects/campaigns.
Identify and execute engaging online creative directions for Paul Esther Consulting’s projects and examination services that will enhance the company’s online presence and drive online engagement metric objectives as identified.
Monitor and identify trends in Nigeria social media, market intelligence and insight to support effective strategies, plans and audience reach
Identify, build relationships and pro-actively engage with influential bloggers, journalists and on-line commentators and media agencies relevant to our business.
Engage in professional networks and continuous professional development to ensure that knowledge and expertise are kept updated.
Generate nominations on a monthly basis for Training programs both locally and internationally through online and offline engagements.
BSc. or higher in any discipline
Excellent & Proficient use of graphic design and editing software’s (Photoshop, Macromedia Fireworks, light-room, Corel Draw etc.)
Excellent writing and language skills
Proficient Content Development Skills
Knowledge of all SEO principles (keyword research, Google Analytics etc.)
Website update and maintenance.