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The first requirement of The Economist is that it should be readily understandable. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.

Readers are primary interested in what you are saying. The way you say it may encourage them either to read on or to give up. if you want them to read on, then:

>Catch their attention

>Read through your writing several times

>Do not be stuffy

>Do not be hectoring a arrogant

>Do not be too pleased with yourself

>Do not be too chatty

>Do not be to didactic

>Do your best to be lucid

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Lagos, Lagos, Lagos
Mar 18
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Lagos, Lagos, Lagos
AD ID 1051213621

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