Everyone knows that building your products and services into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is, how do you do it ?
This is the definitive text on branding, distilling the complex theories and principles behind this key marketing term into twenty-two easy to read vignettes including:
THE LAW OF CONTRACTION
THE LAW OF THE WORLD
THE LAW OF FELLOWSHIP
The 22 Immutable Laws Of Branding
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